You can’t buy happiness, but you can buy gelato and that’s kind of the same thing. So if you’re looking to make the leap from employee to business owner, why not be in the business of making people smile? Gelatissimo has been bringing Australian customers joy through gelato for nearly 20 years. During this period, we’ve grown from a single shopfront in King Street, Sydney, to over 40 locations nation-wide and an international presence in 7 different countries. We’ve learnt a thing or two about selling gelato in that time. Apart from the obvious (access to unlimited gelato), there are a host of reasons why gelato makes for great business. Here’s the list of our top five:
1. Simple product with endless variations
Once a fool-proof base gelato recipe is mastered, the flavour options truly are limitless. New product development is key to growth as a business because it keeps customers coming back and allows the business to adapt to changing customer needs. At Gelatissimo, we stock over 50 different flavours in our stores and release around 30 new flavours every year. Our stores consistently stock a range of classic flavours like cookies and cream or our award-winning mango, as well as plenty more adventurous choices too such as lychee or red velvet Royale. The sky is the limit in terms of flavour creativity!
2. Appeals to a wide customer base
Who doesn’t love gelato? Whether it’s a date-night dessert, a way to cap off a warm Sunday afternoon, a special celebratory treat or just a little pick-me-up, it’s not hard to find a reason to buy gelato. At Gelatissimo, we pride ourselves in meeting the demands of the widest possible range of customers by offering product options that suit their taste buds and dietary requirements. Vegan, low-sugar, allergy-friendly, dairy-free—whatever the need, we can meet it.
3. Family-friendly fun
There’s something innately special about sharing gelato with those you love. Life has it’s many challenges and we know that the simple pleasure of eating gelato offers an authentic family-friendly experience that makes people smile, regardless of age or stage. At Gelatissimo, we provide an array of flavours in our gelato stores because we know that choosing is half the fun! To keep the good vibes rolling, our marketing approach always includes fun and light-hearted campaigns to appeal to families, such as seasonal-inspired flavours (Halloween, Easter, Christmas, Valentine’s Day), celebration ideas and competitions.
4. Minimal space and equipment required
The simplicity of the product allows gelato stores to be relatively small and inexpensive to operate, especially if take-away is the primary mode of service. The equipment required to make and serve gelato is minimal. These factors make for a low initial investment for a franchisee, while keeping the option open for expansion in future if desired.
5. Minimal wastage
Gelato needs to be stored at a chilly -13°C for maximum creamy coolness. Because the product is frozen it retains its freshness for a longer period than a refrigerated product and wastage is drastically reduced. Less wastage is great news for the business-owner’s budget and, importantly, for the planet as well. At Gelatissimo, we make gelato in small batches fresh instore which allows our franchisees to closely monitor stock levels and maintain quality control, further reducing any possible wastage.
You can scoop up a franchise opportunity with Gelatissimo today. Get in touch with us directly to find out more. We can’t wait to hear from you!